Men Care

Male clients are showing an increasing interest in spa and beauty treatments, investing in time out beyond the gym to take care of themselves. Chloe explains, “Massages are proving the most popular treatment, especially the Freestyle Deep Tissue Massage.” She continues, “Part of this massage’s appeal is that it benefits men from all walks of life: from construction workers struggling with lower back pain to executives with neck and shoulder stress from hours spent at a computer.”

It’s the ideal treatment for deep relaxation or targeting tense areas, but everyone has different concerns. As Chloe explains, “From muscle pain and stress relief to relaxation or balance, we’re seeing clients come with varying needs.” She continues, “We’re also noticing more men exploring detoxing, which is another area massage can help.”

“Treatments adopt a full-body approach, from head to toe.”

Products are an equally important part of the massage, and leading brands have adapted their ranges to appeal to more male consumers over the years. However, there’s no ‘one-size-fits-all’ approach. From products tailored to sensitive skin to those that combat stress or boost energy levels, it’s important to choose products that suit the individual every time.

“A good therapist will select the best products, including aromatic oils, that enhance the individual’s massage experience,” says Chloe. “The massage will then work deeper into the tension, easing muscles and encouraging optimum circulation.” Today’s massage treatments also adopt a full-body approach, from head to toe, to deliver maximum benefit. More men are realising the positive returns from investing in wellbeing, booking regular treatments that consistently boost their physical and emotional wellbeing.