Nailed it!

For brides, nails often become the finishing touch, that final elegant detail that elevates the outfit, and reflects personal flair. A classic French manicure might evoke timeless tradition, while soft pearlescent pinks or delicate shimmer add a hint of modern romance. More recently, we’re seeing brides opt for nude tones with a twist or perhaps a fine metallic stripe or artistic detail for a fine finish.

But it’s not just weddings where nails steal the show. Our shoot celebrates both the modern colour pop and the iconic bridal look. There’s also a growing shift toward genderless grooming. From the red carpet to rock legends, men are embracing painted nails in ever more visible ways. Where David Bowie may have blazed a painted nail trail in the 70s during his Ziggy Stardust days, others have followed. Pop icon Harry Styles made the male manicure memorable when he donned a pale lavender hue during the 2023 Brit Awards, while Shawn Mendes and Joe Jonas have also embraced the trend. Today, it’s not uncommon to see a slick of colour on the fingertips of artists, designers, and creatives across the globe. The message? Nail care is for everyone.

Today, it’s not uncommon to see a slick of colour on the fingertips of artists, designers, and creatives across the globe.

What matters most is maintenance. Luxury isn’t just about colour, it’s about condition. Healthy, nourished cuticles accompany smooth buffed nails. A sense that time and attention have been invested, not only in the way your nails look, but in how they’re cared for.

From weddings to weekends, nails are never just an afterthought. They’re an extension of your personal style, as expressive as a piece of jewellery, as powerful as a lipstick.