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Style Meet’s Performance
Supercars are synonymous with power and opulence, blending cutting-edge innovation with sleek and stylish design for the ultimate performance. When it comes to wine service, the very same can be said of the creativity in the creations of world-renowned glassware specialist Riedel.
Founded in 1756 and helmed by 11th generation managing director Maximilian Riedel, the glassware specialist is universally celebrated for creating revolutionary designs.
Riedel was the first manufacturer to recognise that the taste and aroma of a beverage are affected by the shape of the glass, cementing its status as the brand of choice for wine connoisseurs across the globe.
A more recent evolution in this discovery led to the launch of Riedel Performance, described as the ‘ultimate loudspeaker for fine wine’. A technologically advanced collection of grape varietal specific glasses, Performance is the first wine glass series to feature bowls with a light optic impact, that increases the inner surface area to enhance the wine’s aroma.

With three generations of experience in creating functional, grape variety specific glassware, Maximilian Riedel’s drive to continually improve what has come before has, on occasion, been inspired by his well-known love of cars. With ranges in their collection including Veloce, meaning speed in Italian, and Superleggero, the parallels shine through.
Maximilian explains, “First and foremost, I am a glassmaker and a wine lover. My outside interests are varied, however, ever since I was a child, I have enjoyed cars and I am a fan of Formula One racing. How fitting, therefore, that Riedel glassware should feature at Brandshatch Place Hotel and Spa, one of the historical homes of the British and European Grand Prix.”