Driven By Dreams

In 1948, Ferry Porsche realized his dream of a sports car: with his team, he produced the Porsche 356 ‘No. 1’ Roadster. It marked the birth of a legendary brand and laid the foundation for an exemplary success story for the Porsche legend.

The Porsche Vision 357 is a homage to the 356. With it, the Style Porsche team brings monolithic design into the present and shows possible implementations of a future design philosophy. A striking example is the consistent enhancement of the light signature, which is both progressive and visionary in the way it points towards the future.

The fundamental concept is reflective of the interplay between tradition and innovation: what might Ferry Porsche’s dream of a sports car look like today? “With the Porsche Vision 357, we have created a very special birthday present. It underlines the importance of our design DNA based on the 356,” says Michael Mauer, Vice President Style Porsche.

“The study is an attempt to coherently combine the past, present and future. The proportions are reminiscent of the historical model, while details visualize the view into the future.”