From Field to Glass With a Clarkson Twist

There is something reassuringly British about a well-poured pint — golden, cold and confidently uncomplicated. Hawkstone is exactly that: a beer rooted in the land, shaped by craft, and brought into the spotlight by one of Britain’s most recognisable farmers, Jeremy Clarkson.

Born at Diddly Squat Farm in the Cotswolds, Hawkstone is far more than a celebrity-backed label. At its core is an agricultural story. The barley used in the beer is sourced from farms across the UK, where soil and climate help define the grain’s character long before it reaches the brewery. That provenance gives Hawkstone authenticity and a sense of place that feels genuine rather than manufactured.

Clarkson, more recently known for his farming venture and television series Clarkson’s Farm, has channelled his enthusiasm for British agriculture into a brand that champions homegrown ingredients. As he has been known to point out, farming isn’t glamorous, but good barley makes very good beer. Hawkstone reflects a growing appetite for transparency, quality and support for domestic farming, without losing its sense of humour or accessibility.

The flagship Hawkstone Lager is crisp, clean and bright gold in the glass. Brewed using premium British barley and traditional methods, it delivers a smooth, refreshing finish with gentle bitterness and subtle malt sweetness. It is easy drinking but far from bland — a beer with structure and balance that works as well at a relaxed pub lunch as it does at a summer gathering.

Hawkstone Cider continues the countryside narrative. Crafted from British apples, it offers a fresh orchard character with natural sweetness and a satisfyingly dry edge. Like the lager, it strikes a pleasing balance between premium quality and everyday enjoyment.

Visually, the branding reinforces its rural roots — clean lines, barley motifs and a straightforward aesthetic that feels modern yet grounded. It is confident without being showy, much like the landscape that inspired it.

The Clarkson association may open the door, but the quality of the product ensures Hawkstone stands comfortably on its own. From field to pint, it is a distinctly British pour with character in every sip.

Hawkstone is available in a selection of Hand Picked Hotels across the UK and Channel Islands.